In the time of COVID-19, many businesses have been reinventing their approach to serving customers.
In the tightly-knit community of Queen Street, Maison Apothecare, producer of small batch, natural personal care and household products, shut down in spring.
The Exchange Brewery has partnered with the Apothecare, offering them space for a store-within-a-store. Both offer 100 per cent Canadian products, including Maison Apothecare’s Lemon Aide line, skincare products, essential oils and antiseptic hand sanitizers, while The Exchange Brewery continues to sell its popular craft beers.
“It’ll definitely be a win-win situation for both of us. This allows our friends at Maison Apothecare to continue to have a footprint in Niagara-on-the-Lake, and allows us at the brewery to expand and diversify our retail offerings,” says Robin Ridesic, CEO and founder of the Exchange Brewery.