The town of Niagara-on-the-Lake has received a grant through the My Main Street Community Activator Program to fund
resources for the ambassadors program.
The initiative was created in 2020 to encourage visitors to follow Public Health guidelines and provincial legislation during the pandemic. It was expanded in 2021 to help support economic recovery, with more than 360 volunteer hours dedicated to Queen Street between July and mid-October.
The volunteers stroll Queen Street and surrounding parks to proactively engage visitors and residents, answer their questions, and encourage exploration of iconic and hidden gems in town, a media release said.
A total of $47,000 was received to fund operating expenses and resources for the ambassador program. Last summer town staff purchased resources such as iPads, T-shirts, printed maps and brochures, a moveable kiosk, and first aid kits.
In addition, says CAO Marnie Cluckie, funding was used to purchase website hosting, a volunteer scheduling tool, and related software and licences. “Also, part of the grant is reserved for a robust volunteer campaign that will lead to an inclusive group of people participating in the ambassadors program.”
The grant will also fund a rainbow bench on Queen Street, and creative safety barriers for patio areas.
The safety barriers are wine barrels filled with aggregate, and topped with planting materials, said Cluckie.