What an adventure it’s been! Thank you Niagara-on-the-Lake businesses, services, the town, theatre, restaurants, galleries, hotels and everyone else who has said ‘yes’ to supporting our weekly newspaper with your precious ad dollars. I’ve never hesitated to recommend an ad space in The Local because I was confident in our readership. You know you have a great product when people know Penny, Mike, Owen, Sharon and David (plus many more) by first name! Behind the scenes Rosie was making the magic happen by making your ads beautiful.
In return my family has found our dentist, optometrist (Hello Dr. Hopkins!), celebration night spots, spa, pharmacy, grocery specials, wineries, foodie gifts, real estate agent and the best fish fry in town (well actually there are three — thanks to the Legion and Lions!) all thanks to the pages of the NOTL Local. My motto has always been to support the family businesses that support our work family at The Local.
Nothing will change about this as we move forward in the next chapter of this story. In fact the growth of our digital platform is something we should all be excited about. The opportunities for creative storytelling, news gathering and collaboration with the community are endless. On the marketing side, ad spaces can now include video, photo galleries, time of day creative ad units (breakfast specials in the morning, cocktail after five!) site takeovers, surveys etc. etc . . . Not to mention the bright, bold colour reproduction that comes along with digital. I look forward to continuing partnerships with all our loyal advertisers. I look forward to telling your brand story as Penny and her team continue telling the beautiful story of Niagara-
on-the-Lake.
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