Niagara This Week ceases publication

Niagara This Week, published by Metroland Media, a division of Nordstar Capital LP, has ceased print publication with this week’s edition.

It is among 71 community weeklies in Ontario that the company is closing down as part of a court filing announced Friday, Sept. 15, and includes the Niagara-on-the-Lake Advance which is delivered door-to-door in NOTL. Filing for bankrupty is aimed at protecting its assets from creditors. Some 600 employees have received notices of termination, and will not receive severance.

The company is also exiting the advertising flyer distribution business.

Niagara This Week editor Melinda Cheevers referred a request for comment to the company’s media department, which provided a statement reading in part: “The media industry continues to face existential challenges, largely because digital tech giants have used their dominant positions to take the vast majority of the advertising revenue in Canada. The decline of the print and flyer distribution business was significantly accelerated by the COVID-19 pandemic, and by the reduction of flyer usage both by readers and advertisers as a marketing vehicle.”

Metroland’s six daily papers, including three in Niagara —The St. Catharines Standard, Welland Tribune, and Niagara Falls Review — will continue publication.

In a letter to readers posted on the Niagara This Week website, Lee Ann Waterman, Metroland Media Editorial Vice President, said that Metroland’s weeklies were moving to a digital-only format.

“We are confident this restructuring will make Metroland a sustainable business moving forward. It is a sad day for me personally, as I know it is for Metroland journalists and those who worked beside us to bring the news to your doorstep.”

The newspaper industry has been decimated in recent years as digital advertising ate into print advertising revenues, which newspapers depended on to survive. The Globe & Mail reported today that between 2008 and April 2021, around 448 news operations have shut down in 323 communities, according to the Canadian Media Directors’ Council, an industry association.